I align leaders, audiences, and channels around a clear narrative—then build the marketing systems that turn attention into trust.
Strategic marketing manager with 10+ years driving enrollment growth and brand visibility. Full-funnel campaigns generating 240M+ annual impressions, lifecycle communications, content strategy, and national PR.
02 / Trust Signals
"Great marketing isn't just about producing campaigns—it's about building systems that connect what an organization does with how audiences experience it."
— Jordan AbbottAs a strategic marketing manager, I specialize in building integrated, full-funnel marketing systems that drive enrollment growth and brand visibility—spanning digital, content, and traditional channels with measurable, data-driven results.
Whether architecting lifecycle communication flows in a CRM, launching a content strategy that generates 240M+ annual impressions, or securing national media coverage for a brand, my approach balances strategic discipline with creative storytelling.
Azusa Pacific University
Progressed through multiple roles while expanding scope across content strategy, digital experience, analytics, media, CRM, SEO, and emerging AI visibility.
Oversee performance-driven multi-channel marketing campaigns across digital advertising, content marketing, and traditional media spanning seven campuses and online. Last fiscal year, digital campaigns generated 240M+ annual impressions and 2.3M clicks.
Primary domain attracts 48M impressions and 10M+ views annually from 2.5M unique visitors. Content marketing and SEO initiative drove 1.3M+ unique visitors with 75% organic—#1 visited site section for three consecutive years.
Built an automated master communication plan covering every funnel step in the CRM, mapping lifecycle touchpoints from inquiry through enrollment with dynamic, behavior-triggered messaging.
STRATEGY FINDS THE SIGNAL
STORY EARNS THE TRUST
Message architecture, brand positioning, integrated campaign strategy, and stakeholder alignment.
Automated CRM flows, full-funnel nurture sequences, dynamic smart forms, and behavior-triggered communications.
Editorial models that connect insight, creative standards, organic growth (1M+ visits), and measurement.
Search, web, AI visibility, analytics, earned media placement, and owned-channel stewardship.
04 / Selected Impact
Led integrated digital communications across editorial, web, search, and campaign channels spanning seven campuses and online. Digital campaigns generated 240M+ annual impressions and 2.3M clicks, while the primary domain attracted 48M impressions and 10M+ views from 2.5M unique visitors.
Built an automated master communication plan in the CRM covering every funnel step—dynamic smart forms, behavior-triggered drip sequences, and personalized proposal flows. Managed a 215-program PPC microsite with smart forms optimized for conversion.
Deployed combined earned and paid PR strategy with high-profile talent. Built WordPress sites with SEO/backlink outreach. Produced creative content for nationwide campaigns.
Available for marketing and communications leadership opportunities—higher education, agency, or brand-side.
All discussions regarding opportunities, partnerships, and project inquiries are handled with discretion.
